LOCAL TALKS | ottawa . on

Next Level Branding: The Community Approach

March 30, 2017 from 7:00PM to 9:00PM @ Makerspace North, Ottawa, ON

Local Talks No 7 | ottawa . on

Next Level Branding:
The Community Approach 

Join us, in collaboration with Ottawa Magazine and our panel of local entrepreneurs, artists, and brand experts to learn how to leverage your community connections and stay true to your brand while growing as a business.

We make valuable connections with people and business owners in our neighbourhoods everyday. Every time we go to our favourite local coffee shop or buy from a local artist, we’re making connections with not only these entrepreneurs but also the brands they’ve built. We grow together and are influenced by the needs of one another, starting and creating new trends and buying habits. Working with and listening to your neighbourhood is not only good business, but it also ensures your brand endures over time and has a lasting impact on the community's social fabric.


Kim Valentine,  Abstract artist, ukulele player + plant enthusiast
Sean McAdam, Founder of Hendrick Farm + President, LANDLAB INC.
Kim Johnson, Editor, Desire to Inspire                                    
Nico Valenzuela, @built.ottawa + UX Designer, Corel
Brenda Dunn, FounderArt in Jest
Geneviève Bétournay, Art Director,The Art House Café

The Schedule:

7:00PM - 7:30PM Doors Open/Social
7:30PM - 8:30PM Session + Q&A
8:30PM - 9:00PM Social

What your ticket includes:

•  Refreshments & light bites
•  One free copy of Ottawa Magazines 2017 Interiors issue
•  Free beer! (provided by Stray Dog Brewing Company)
•  Networking with a bunch of rad folk just like you

Meet the line up:

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Kim Valentine, Abstract Artist

Oil painting was supposed to be a hobby for Kim Valentine, but it is unquestionably her passion. Kim paints mostly high contrast abstract pieces, and periodically shows her works at businesses in Ottawa. Last year after a cabin concert attended by mostly artists, Kim decided to rearrange her obligations so that she could spend more time on art. Taking the time to make those changes has been a motivating period that has sparked a rabid curiosity about art, design, and the so called side hustle.


Sean McAdam,
Founder of Hendrick Farm + President of LANDLAB Inc.

Sean McAdam is President of LANDLAB Inc., a boutique development firm specializing in innovative community and nature-friendly land development projects. McAdam knows that home is about more than a street address.  For nearly 20 years his company has proven that adding value to community adds value to the business bottom line and that, he contends, is a measure of sustainability that is too often overlooked. Hendrick Farm, LANDLAB’s current project in Chelsea, Quebec, mixes residential, commercial, recreational and agricultural land use with an innovative walkable community design. It represents a new model for land development and is the only project of its kind in Canada.

Kim Johnson,
Editor for Desire to Inspire

Kim Johnson is a public servant in the IT field by day and an interior design blogger by night. She has lived in Ottawa her entire life. She’s seen it grow from a boring, and somewhat lifeless city to something so dynamic and creative that it continues to amaze her every day. Her day to day life is a lot like most people's - a not-very-creative career that isn't really fulfilling her creatively. Kim’s blog, that she started over 10 years ago with an Australian friend (whom she’s never met in person) is her creative outlet and lets her earn money while getting in daily doses of interior eye candy. It is a win-win situation. The blog lets her share her home and love of eclectic decor and thrift/antique shopping with others and she has met so many awesome creative people and crafters/makers because of it. Kim absolutely loves filling her home with thrifted finds from awesome local shops like Highjinx, and buying from as many local makers as she can - so you'll spot her at just about every crafty/handmade show in the city.


Nico Valenzuela, @built.ottawa
+ UX Designer at Corel

Nico is a geek for all things architecture, design, and Ottawa. He loves this city: its fabric, its materiality, its tacit mundanities. Graduating from the Azrieli School of Architecture and Urbanism at Carleton University, he now works with Corel as a User Experience Designer where he designs graphics software for millions of creative professionals around the world. He has served as Chair for Ottawa Architecture Week for a number of years, building it into a public festival dedicated to promoting a critical discourse on architecture and urban design. His love for the built form of this city manifests itself in his Instagram feed (@built.ottawa), which was featured by The Guardian and Ottawa Magazine for finding the beauty in his beloved Ottawa.


Brenda Dunn,
Artist + Events Director for The Hintonburg Happening

Brenda Dunn has been getting in trouble for crayoning on the walls for as long as she can remember. She eventually went to art school at the University of Guelph and drew on whatever the hell she wanted. She works and plays in Ottawa where she came for grad school and just stuck around ever since. She learned a lot of busy words during her Masters in English Lit, but it turns out she actually prefers the visual to the verbal when it comes to communication. She also doesn't totally get why these things are always written in the third person but concedes that it does just sort of feel right.

Geneviève Bétournay,
Art Director with the Art House Café

Geneviève Bétournay is an Ottawa-based artist, maker, vendor, and entrepreneur. Since having founded Studio La Mouche in 2015, where she represents a multitude of artists mostly from the Ottawa area, Geneviève has been most active in the fields of art sales and exhibition, product development, Pop Up and store-based retail, graphic design, promotion and event coordination. Now Art Director with the Art House Café, a new hub for artists in the Centretown area, Geneviève gets to work with a much larger, dynamic array of artists and makers from all over the city, showcasing their works in the space’s Gallery and Gift Shop. Through these projects, and interested in making the production as well as the acquisition of art more accessible, Geneviève hopes that progressive ideas and a wealth of resources will encourage the spread and development of art in the community.


When: Thursday, March 30, 2017
Time: 7:00pm – 9:00pm
Where: Makerspace North (Bay 216) (see map)
Cost: $15 @ online  | $20 @ door | $10 for students & Makerspace North members

Tickets are final sale and are non negotiable. 

In collaboration with: 

Venue sponsored by:


Refreshments by: