LOCAL TALKS | VANCOUVER . BC
Power of the Pop-Up: Creating a Lasting Impression in a Temporary Space
March 14th, 2017 from 6:30PM to 8:30PM @ The Aviary, Vancouver, BC
Local Talks No 10 | Vancouver . BC
Power of the Pop-Up: Creating a Lasting Impression in a Temporary Space.
The world of retail is changing. As more shoppers are buying online how can brands create a lasting impression and longterm relationship? The popularity of the pop-up only continues to grow as big and small brands alike use it as a tool to create an experimental shopping experience, build brand awareness and interact with customers IRL. So what makes one successful? How are vendors selected and what should you expect to get out of one? Join us, along with a group of pop-up creators, vendors and brands that have gone from pop-up to permanent for a behind-the-scenes look.
6:30PM - 7:00PM Doors Open
7:00PM - 8:00PM Session + Q&A
8:00PM - 8:30PM Social
What your ticket includes:
• Refreshments & light bites
• Networking with a bunch of rad folk just like you
Meet the line up:
Born and raised in Vancouver, Natasha Neale has always kept a finger to the pulse of the city. A natural next step in her career, her most recent venture focuses on creating a space for pop-ups; whether for retail, workshops or special events, Little Mountain Shop offers a space for creating unique experiences.
Before opening a brick-and-mortar for short-term rentals, Natasha was the Digital Marketing and Online Editor for ION Magazine; a merchandiser for Canadian fashion retailer, Aritzia; and worked as a publicist and event planner for a variety of designers, artists, and organizations.
Natasha is passionate about community building, whether it’s hosting a rotating roster of branded pop-ups or attending community events in the city. When not at the pop-up space, you can find Natasha and her Shiba Inu, Ryu, walking around Mount Pleasant.
Ken Tsui is one half of Here There Studio. In 2011, Ken set aside his aspirations to become a filmmaker, picked up a frying pan and started hosting pop-up suppers throughout the city in a silver Airstream fit for a dozen. A handful of guests quickly ballooned up to a hundred before he traded in his apron for the role of Program Director in charge of refreshing the 2013 Vancouver Chinatown Night Market.
Since then, he's become a partner of Here There, a creative experiential agency in partnership with Lizzy Karp. Here There crafts experiences, design and video that actives brands, ideas and space in pursuit of good times. Throughout his inadvertent journey in the ephemeral, Ken continues to be fascinated by the unique opportunities to solve challenges found in impermanence.
If you're ever looking for Ken, you can find him behind a heaping mound of fried chicken or in front of a crowd singing Prince on any given karaoke night.
Jaleh Fotoohi, JEvents Planning & Design
"I am that girl who always dreamt of making a difference in someone else’s life.
I remember when I first decided to become a flower designer; I asked every single person I knew in the industry to train me. Some said no while others told me that I did not have enough knowledge in the field. One person let me in and I began my journey - this process taught me a very important life lesson: be unreasonable and don’t let the circumstances drag you down! I began training while getting a degree in Arts and Culture from Simon Fraser University. Nothing could stop me from learning and becoming a professional designer. Shortly after, I continued my education and pursuing my dream in Event Management.
Today, I run an event company that focuses on event planning, styling and production. I also empower other artists to the fullest limits of their self-expression and creative being. If it wasn’t for someone believing in me and what I was capable of doing, I would never have known how important it is to stand for another person to fully express their artistic abilities. In creating art, I create stories. If I can help one person to bring a dream come true, to make a heart smile, to reduce someone’s pain and to create an environment for expressing oneself, then to me, that is success."
Known for her unconventional take on the wedding dress, Gaby is not your average bridal boss. At the age of 20, she launched the local wedding dress line Truvelle out of her living room and less than four years later has nearly 50 stockists worldwide - including a Vancouver flagship, an online store, and the Etsy shop where the brand had its beginning. Her secret? Make it not so bridal.
Gaby's never been about all the traditional fluff, and she infuses this straight-forward mindset into her business. For her, it's about keeping things real and personal. Before opening a permanent shop in Gastown, Gaby held a pop-up to see if there was a need for bridal in the neighbourhood. With a line up forming before the doors opened, the answer was yes. Whether it's the branding of a space or the thoughtful design behind each gown, this local creative knows how to create a very memorable experience.
When: Tuesday March 14, 2017
Time: 6:30pm – 8:30pm
Where: The Aviary (see map)
Cost: $15 @ online | $20 @ door
Tickets are final sale and are non negotiable.
Venue sponsored by:
Fresh Florals provided by:
Kombucha provided by: